SAP aggressively targets SMB partners

Software vendor, SAP, is aggressively targeting the SMB market and wants to recruit more resellers to aid its ambitions.

The vendor recently launched its CRM product, Starter Pack for Business One and is looking for new channel partners to come on board to help deliver it to the SMB market. The product directly competes with MYOB in the small business space.

The Business One Starter Pack aims to meet the needs of the small companies, implemented at a fixed price, and it is sold only through channel partners.

It has volume-based, value-add resellers (VARs) and small IT services companies in its sights.

SAP Business One channel sales manager, Vince Cordi, said it lowered the barrier to entry for resellers that target the SMB market.

"It's a volume recruitment strategy, and as long as they're in that target market, we're happy to have them on-board," Cordi said.

"We're looking for partners that have an existing business with a competitive product, certain competencies within the organisation that address our target market, and we're lowering our traditional bench marks."

The vendor plans to provide information sessions to help introduce partners to the SAP fold and the Business One Starter Pack.

"All businesses eventually outgrow accounting software from companies like MYOB, and even small businesses can gain big efficiencies by linking functions like customer records to order entry to inventory," he said. "SAP's Business One Starter Pack is ideal for growing companies that need more than standard accounting software, are limited by spreadsheets or non-integrated business software, and want to get efficiency, visibility, and control that a fully integrated business management solution delivers."